ATTABOY · Brand board v1 · 22 Sep 2026

Personal enough to feel like her. Finished enough to earn $5,500.

Client: Emma T Photography, Omaha NE
Source: Onboarding call, 14 Sep 2026
Her words: Autumn palette · cursive with a clean serif · vertical and horizontal versions
Status: Direction for review. Final marks get built in vector.

Lockup system

Emma asked for vertical and horizontal versions, so this is a system rather than one mark. The script half is personal, the capitals are professional, and the contrast between them is the idea.

Emma TPhotography

Primary horizontalSite header · email signature

Emma TPhotography

StackedPrint · social

SubmarkAvatar · album stamp

Emma TPhotography

ReversedDark grounds

Emma TPhotography

WatermarkSingle colour over a photograph

emma t.photography

For comparison: her current lowercase stylingOpen decision

ET64

ET32

ET16

Favicon testHolds at 32px

Autumn palette

This is her brief as she gave it: brown, tan and olive, with ivory as somewhere pale for the photographs to sit. Only one accent gets used, and it's her choice (see below).

Espresso

Primary text · marks · dark sections#3A2A20

Walnut

Secondary text#6B4A35

Olive

Botanical · labels#5C6636

Tan

Fills · text on dark only#C8A47A

Oat

Alternate ground#E9DFCC

Ivory

Page ground#F6F1E8

Text	On	Ratio	Body text
Espresso	Ivory	12.2 : 1	Pass AA
Walnut	Ivory	7.0 : 1	Pass AA
Peacock	Ivory	6.7 : 1	Pass AA
Olive	Ivory	5.5 : 1	Pass AA
Tan	Espresso	5.9 : 1	Pass AA
Tan	Ivory	2.1 : 1	Fills only

One accent. Her choice.

She mentioned both red and peacock blue, but they pull in opposite directions. We recommend peacock because few autumn-toned wedding brands use it. Brick is the warmer, safer option.

Recommended

Peacock #1D5C66

Omaha weddings, photographed like heirlooms.

Check your date →See investment →

Alternate

Brick #9C4130

Omaha weddings, photographed like heirlooms.

Check your date →See investment →

Typography

Four faces, each with one job. All are on Google Fonts, so the site and the logo use exactly the same type.

Pinyon ScriptWordmark · one accent word per heading

Emma T

MarcellusPHOTOGRAPHY · labels · nav, tracked wide

Photography

GloockHeadlines

Days that felt like them

KarlaBody copy

Before every wedding I walk the ceremony site and the reception space, find the light, and plan where you’ll be at golden hour, so on the day I’m watching you, not the room.

The olive sprig

She asked for an olive branch, dove, or fine-line illustration. We recommend the branch.

It's subtle about her faith, the way she asked. Most visitors see a botanical drawing. She sees what it means to her.
A dove wouldn't be. It reads as religious to almost everyone. It fits on the About page, next to her faith copy, not in the logo.
It ties to the palette. The olive branch and the olive green reinforce each other.
It isn't tied to one kind of shoot. It works for weddings and couples, and for families if she adds them.

Decisions for Emma

Three answers finalize this system.

Peacock or brick?Pick one accent. The other is dropped entirely.
“Emma T” or “emma t.”?Title case reads more premium. Lowercase keeps her current feel.
Families?If families are a service, the descriptor line and one site page change.

Prepared by ATTABOY for Emma T PhotographyMarks shown in live type. The final logo files are rebuilt in vector.